Bell's Jewelry started in 1947 in Nokomis, Illinois. Howard and Ginger Bell (Doug's Parents) created a business based on high quality merchandise and expert service. Howard Bell was one of the first graduate gemologists in Central Illinois. He was also a graduate of Olsen's College of Watch Making in Chicago. He led the way in repair and servicing of the first Bulova Accutron. Ginger Bell managed to keep the store books and do a lot of the merchandise purchasing while raising two sons: Doug and Scott. Together they developed a sterling reputation in the jewelry industry. This reputation has been passed down to their sons, who know that reputable service and quality is what fine jewelry is all about.

1992 saw the opening of Bell's Jewelry in downtown Decatur. In the tradition of Family-owned and operated businesses, the Bell's put particular emphasis on quality and style in choosing their lines of jewelry and watches. Loose diamond stock is selected by Doug Bell (Certified Diamond Gemologist) from their suppliers direct from Israel and Antwerp. Because of their low overhead, they are easily able to compete in the high quality diamond market. Loose diamonds are laser engraved to assure proof positive identification, and come with printed laboratory certification.

Bell's Jewelry also excels in the repair of jewelry and related items. All repair work is done in the store, as well as jewelry repair, stone settings and custom castings.

Custom jewelry manufacturing is a highlight at Bell's. With the process of “lost wax” casting, custom design jewelry is made in the store with the customer's old gold. This unique service saves the customers' money and rewards them with a “one of a kind” piece.

At Bell's, we make every effort to understand what the customer wants. We understand the sentimental feelings and pride our customers take in their precious jewelry.

Remember, you can tell if it's from Bell's…